Review
Revenue Review
One month on your P&L, your menu and your roster. You leave with the five moves that add the most revenue or margin, a dollar figure beside each, and a 90-day plan.
Book a free revenue reviewOmar El Deek - Director, ElPiet Group - Melbourne
Grow your restaurant's revenue. Not your hours.
I own and run three Melbourne venues. I help owners doing $1-2M a year find the next $200k in their menu, their floor and their numbers, and build the team that lets them step back.
- 3 venues owned and run
- Melbourne since 2012
- Author, Creating Emotions
- Finalist, Best Young Italian Entrepreneur 2018
- Co-host, Dining Room Stories
- Co-founder, The Hospitality University
Why Omar
Built on the restaurant floor
I was born in Tarquinia, Italy, and moved to Melbourne in 2012 with degrees in sales, marketing and psychology and one conviction: a restaurant sells an experience, not a plate.
Today I own and run three venues through ElPiet Group: Cosi Bar Ristorante and Cucinetta in South Yarra and Vaporetto in Hawthorn. Every week I do the costings, write the rosters, negotiate with suppliers and read the P&L, in businesses where being wrong costs me money.
I wrote Creating Emotions about the culture that makes that work, and I was a finalist for Best Young Italian Entrepreneur in 2018. The rebrands of Cosi and Vaporetto are the work people know me for.
With Andrea Abbondanza I host Dining Room Stories and co-founded The Hospitality University, where I teach the Profit and Scale Engines. This site is for owners who want that work done on their own numbers.
Work with me
Three ways to work with me
Learn
The Academy
The business academy Andrea and I built for operators doing $1-2M. I teach the Profit Engine and the Scale Engine: costing, rosters, cash flow, revenue per seat hour, and when a second site is a good idea. Founding cohort of 25.
See the AcademyScale
Private Client
Andrea and I inside your business every month: the Venue Audit on your real numbers, a monthly session, a direct line between sessions. A handful of venues at a time, by application.
ApplyVenues and ventures
- ElPiet Group
Results
The numbers behind the work
A Melbourne institution
30 years
Cosi Bar Ristorante has been part of South Yarra dining since 1996.
Owned and run, not advised
3 venues
Cosi, Cucinetta and Vaporetto, run day to day through ElPiet Group.
Operators on the mic
26 operators
Melbourne owners interviewed across two seasons of Dining Room Stories.
Story
From Tarquinia to three Melbourne venues
- {{YEAR}}Born in Tarquinia, Italy
- {{YEAR}}Degrees in sales, marketing and psychology
- 2012Moves to Melbourne
- {{YEAR}}Cosi Bar Ristorante
- {{YEAR}}Creating Emotions published
- 2018Finalist, Best Young Italian Entrepreneur
- {{YEAR}}Vaporetto and Cucinetta
- 2024Dining Room Stories launches
- 2026Co-founds The Hospitality University
Podcast
Dining Room Stories
Two seasons, 26 operators, the stories behind Melbourne's dining rooms. Hosted with Andrea Abbondanza.
Episode 1Caterina Borsato: the queen of Melbourne Italian hospitality
(watch on YouTube)
Episode 2Giorgio Linguanti: founder of That's Amore Cheese
(watch on YouTube)
Episode 5Chef Joey D: a father, a son and a dream
(watch on YouTube)
Episode 13Johnny Di Francesco: mastering the art of pizza
(watch on YouTube)
Dining Room StoriesFrom Cosi to Decca: Adam D'Sylva on Melbourne's food scene
(watch on YouTube)
Dining Room StoriesDaniel & Nick Russian: building a nightlife legacy at Bar Bambi
(watch on YouTube)Free download
The One-Page P&L
The sheet I read every Monday: five numbers, one page, ten minutes. Enter your details and it is in your inbox in a minute.
Sent. Check your inbox (and the promotions tab).
FAQ
Questions owners ask
Who do you work with?
Owners of trading restaurants, bars and cafes doing roughly $1-2M a year, in Australia or remotely.
What does the Revenue Review cover?
Your P&L, menu costing and engineering, roster against covers, supplier terms and the five moves worth the most, with a 90-day plan.
Do you only work in Melbourne?
No. Most of the review is done on your numbers, remotely; Melbourne venues get a floor visit.
How is this different from my accountant?
Your accountant reports what happened. I run three venues and work on what changes next week.
Is The Hospitality University accredited?
No. It is a private business academy taught by operators; it issues no qualification.
What is Private Client?
Andrea and I inside your business every month, starting with the Venue Audit. A$1,000 a month billed annually, a handful of venues at a time, by application.
Free revenue review
Book a free revenue review
Twenty minutes on a call. Bring your last P&L if you have one. You leave knowing where the next $200k is, and whether we should work together.